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financing spotlight new south outdoor

Financing Spotlight – New South Outdoor

New South Outdoor is a growing outdoor advertising company with prime digital and static displays covering Alabama, Georgia and Tennessee. Owned by Industry-veteran, Neil Bell, New South has utilized financing by Stark Capital Solutions to organically develop 19 new billboard locations supporting an impressive 12 LED faces over the past 12 months. New South is on pace to have a billboard plant composed of approximately 60 premier locations by the end of 2021.

New South’s most recent back-to-back digital located in Decherd, TN – 100% financing provided by Stark Capital

*Video provided by SignBird


  • Stark Capital Solutions provided a unique “Construction-to-Permanent” debt facility, outlined below, to finance 100% of New South’s growing billboard plant
    • Construction-Related Facility: Revolving drawdown line to fund 100% construction structured with an Interest-Only payment schedule to allow for cash flow to ramp up on new builds
    • Permanent Facility: Traditional term loan once cash flow stabilizes at a cost-effective lower interest rate
  • New South obtained off-premises permits through a combination of:
    • Seeking By-Right Legal Locations
    • Challenging Local Sign Ordnances
    • Partnering with Municipalities through long-term Agreements
    • Purchasing Leases and Permits directly from other Developers/Operators

“Stark Capital Solutions has been the best financing partner I have ever had in the Outdoor Industry.”
-Neil Bell, Owner – New South Outdoor 

“New South Outdoor is an ideal-client for Stark Capital because their experienced team understands the need for reliable and efficient OOH financing solutions. Simply put, less time shopping for debt translates to more time building signs and selling ads.”
-Craig Berry, Vice-President – Stark Capital